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We care really a lot about what our customers and ambassadors think about our products, and especially where they believe we have to improve.Read more
SHER on tour 2021
Along with our mission to make the best products for cycling women out there we know that it is key to be connected with our customers all the time and learn what their challenges and their dreams are.Read more
SHER – first year of life
Before launching the SHER brand, I often compared it to giving birth. There is the time of the pregnancy, everything is so exciting, so new, so motivating and you can’t wait for the baby to be born.Read more
SHER’s sustainable journey continues
SHER's commitment to following an ethical and innovative path to reduce the waste of raw materials and environmental impact, does not stop.Read more
Perfect performance may depend on a perfect pad. Which one?
Reading time: 7 minutes Saddle sore, or the pain and inflammation of the intimate areas of women resulting from the position in the saddle, is a subject that is little talked about, yet half of all women who regularly ride bikes suffer from it. Now it’s time to put aside the shame, inhibition, and silence […]Read more
The sustainable SHER journey
One of our goals is to save resources by designing our products in a sustainable way from the beginning. Read more
Product review from “Women Who Cycle” Australia For FRIZZANTE CORE bib and PURA jersey
Sara from Sher in Italy contacted me a couple of months ago to ask if I’d be interested in testing her new women’s cycling kit.Read more
Cycling & SPA in Italy’s mountains…a magic combination
We have put up our basecamp in the newly opened Lefay Resort & Spa Dolomiti in Pinzolo (I), just a few km away from Madonna di Campiglio.Read more
Starting road cycling is easier than you think!
If you always thought that road cycling is not for you, I believe it is worth at least a trial. Read more
Every day is special
The moments I live with SHER are real, graspable. They can contain a bold and adventurous experience, but at the same time, they don't require it.Read more
How to reduce the risk of saddle sore and infections
We know that approximately 50% of women suffer from different problems in their intimate area when cycling regularly.Read more
Why can it be good to wear bib shorts?
Since there’s no waistband, there’s also no drawstring or itchy, uncomfortable elastic cutting into your abdomen. Read more